GE Ventures joined existing investor O'Reilly AlphaTech for a round that the manufacturing analytics company will spend on sales, marketing and product development.

Sight Machine, the US-based developer of a big data platform for manufacturing, secured $13.5m yesterday in a series B round that included industrial product and appliance manufacturer General Electric.

GE, which participated through its GE Ventures unit, was joined by venture capital firm Jump Capital, which led the round, O’Reilly AlphaTech Ventures, which acts as media company O’Reilly’s investment arm, Two Roads Group, IA Ventures, Mercury Fund, Huron River Ventures, Orfin Ventures and Pritzker Group Venture Capital.

Sight Machine has…