The Vietnamese e-commerce platforms have reportedly agreed to merge subject to regulatory approval, having jointly raised nearly $300m from backers including SoftBank and JD.com.

Vietnam-based, corporate-backed online marketplaces Sendo and Tiki have agreed to merge operations, DealStreetAsia has reported, citing people privy to the matter.

The companies are currently in discussions with Vietnam’s National Competition Committee over the proposed transaction, which would result in Tiki and Sendo joining forces under the umbrella of a joint holding company.

Tiki runs an e-commerce platform that concentrates on urban customers in larger cities such as Ho Chi Minh City and Hanoi who are generally concerned about the…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.