Flash memory company SanDisk, and reportedly US-based technology company Cisco, have backed data storage company Whiptail, in a $31m round.

The series C round was joined by venture firms Ignition Partners, RRE Ventures and Spring Mountain Capital, with Silicon Valley Bank providing debt financing.

Cisco’s involvement was reported by news provider TechCrunch, after Whiptail disclosed the round had “an unnamed Silicon Valley industry titan”.

SanDisk’s investment came through its newly launched corporate venturing unit SanDisk Ventures.

Sandisk Ventures said it had $75m to invest during the next three years. It said it would be sourcing investments in next generation memory, flash-controllers, enterprise storage systems, storage virtualisation, cloud storage services and software, and consumer-based wireless flash storage.

Sumit Sadana, executive vice president and chief strategy officer at SanDisk, said: “Enterprise storage represents a significant growth opportunity for flash, and SanDisk is excited to invest in innovative…

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