Liberty Global, A+E Networks, WarnerMedia, Interpublic and MDC Partners are all in line to exit the television data provider through its initial public offering.

Samba TV, a US-based media analytics provider backed by corporates Liberty Global, MDC Partners, Interpublic, A+E Networks and Time Warner, has filed to float on the New York Stock Exchange. Founded in 2008, Samba TV has developed content-identification software which is embedded in connected televisions and which helps it generate data on viewing habits that…

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