Liberty Global, A+E Networks, WarnerMedia, Interpublic and MDC Partners are all in line to exit the television data provider through its initial public offering.
Samba TV, a US-based media analytics provider backed by corporates Liberty Global, MDC Partners, Interpublic, A+E Networks and Time Warner, has filed to float on the New York Stock Exchange.
Founded in 2008, Samba TV has developed content-identification software which is embedded in connected televisions and which helps it generate data on viewing habits that form the basis of optimisation tools it sells to advertisers. It has set a $75m placeholder target for the IPO.
The company’s net loss…
