The fundraising tool developer has gained funding from backers including Salesforce and WPP and will use it to grow its engineering, data analysis and sales staff.

RevUp Software, a US-based developer of data analytics technology for fundraisers, has raised “over $5m” in seed funding from investors including enterprise software provider Salesforce.com and marketing firm WPP.

WPP and Salesforce, which took part through its Salesforce Ventures unit, were joined by Greylock Partners, Omidyar Network, Valley Fund, RPM Ventures, Jumpstart Ventures, Base Ventures and angel investors including Sean Parker and Drew Perkins.

RevUp is developing a software tool that helps non-profits, academic institutions and political organisations more effectively…

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