Qualcomm has exited app monetisation company Heyzap in an acquisition by RTNS that could end up being worth up to $45m.

US-based mobile adtech producer Heyzap has been acquired by mobile advertising company RTNS Media in a deal worth up to $45m, providing an exit to shareholders including wireless communications technology developer Qualcomm.

Heyzap has received $20m in cash and is entitled to further payments of up to $25m in cash and stock if it meets certain performance targets by 2017.

Founded in 2008, Heyzap operates an online platform that enables app developers to monetise their software. The platform lets developers…

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