Ideas find a safe home within Shell's incubation unit.
The scarcest resource is not money or oil but instead gaining "respect, approval and the opportunity to pursue ideas in a culture that tries to solve big problems", according to the head of one of the world’s few successful idea incubators.
This, therefore, is what oil major Royal Dutch Shell has tried to provide over nearly 15 years through its GameChanger programmethat incubates an idea to a proof of concept and then potentially on to a business or technology…
