Vanedge Capital, a venture capital (VC) firm co-created by executives from games company Electronic Arts, which also reportedly committed to its first fund, has backed Playnomics, a US-based mobile game marketing service.

Playnomics raised $5m in its series B round from Vanedge, which will put Tony Lam on the portfolio company’s board, and VC peers FirstMark Capital and XSeed Capital. Its other investors include VC firms Metamorphic Ventures, Accelerator Ventures and TriplePoint Capital, the company said.

Separately, Game Analytics, a Denmark-based data analytics platform for the games industry, has raised $2.5m from a consortium including CrunchFund, a corporate venturing fund backed by media group AOL.

Other investors in Game Analytics include venture capital firm Sunstone Capital and angel investors Jimmy Maymann, Tommy Ahlers, René Rechmann and Anil Hansjee.

CrunchFund has also joined a consortium investing $1.5m in Vurb’s seed round. The search engine is also backed by venture capital firms…

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