Procter & Gamble, a US-listed consumer goods maker, has partnered with Israel-based Verix Business Intelligence, which has as its investors venture capital firms Carmel Ventures, Gemini Israel and Hillsven.

Verix has invested $30m in its software-as-a-service to help the analysis of data.

Andy Walter, P&G’s vice-president of global business services, said: “Verix technology and capabilities will help to further-strengthen our business intelligence capabilities.”

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