Brian Ascher, partner at Venrock and new addition to Personal Capital's board, added: "There are now more mutual funds than individual stocks. Customers don't want another investment product, they want a personalized new way to protect, manage and grow their money."

Personal Capital, a US-based digital wealth management firm, has raised $25m in its series C round form a consortium including asset manager BlackRock.

Venture capital firms Crosslink Capital, which led, Institutional Venture Partners (IVP) and Venrock also invested in the C round.

Personal Capital previously raised $15m in its B round in August 2011 from IVP and Venrock, which was set up by the Rockefeller family descended from the eponymous oil baron, and $10m a year earlier in its A round.…