Corporate backed digital advertising technology company OpenX acquired LiftDNA, the US-based developer of a supply side advertising platform, on Monday for an undisclosed amount.
LiftDNA chief executive Vadim Telyatnikov revealed in an interview with digital media news site AdExchange that the company had received seed funding from state-funded investment entity Ben Franklin Technology Partners and unnamed angel investors, but didn’t reveal a precise figure.
LiftDNA uses a yield optimisation technology to process all available pricing for ad publishers, maximising competition…
