The celebrity-focused online retailer has raised $30m in its series C round as it looks to expand its range of products.

Social retail platform OpenSky secured $30m in series C capital on Monday last week from a range of new and existing investors including a merchant bank. The round takes OpenSky’s overall funding to $49.4m since 2009.

The round was led by private equity firm Providence Equity Partners with participation from merchant banking firm The Raine Group, and venture capital firms Canaan Partners and Highland Capital Partners.

OpenSky’s website works by selling product lines endorsed by ‘Curators’ – celebrities, authors, stylists…