Trivergance, Falcon Investment Advisors and Landon Capital Partners have acquired Norwest-backed Clarus Commerce, which operates customer loyalty platform Freeshipping.

Clarus Commerce, a US-based customer management platform backed by bank Wells Fargo’s venture capital affiliate, Norwest Venture Partners, has been acquired by a partnership including Trivergance, Falcon Investment Advisors and Landon Capital Partners.

Financial terms of the transaction have not been disclosed.

Founded in 2001 as Clarus Marketing Group, the company operates a consumer loyalty platform with its flagship product, Freeshipping, offering features such as free delivery, cash back, price comparison and guarantee across 1,500 e-commerce businesses.

Norwest invested an…

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