The GV-backed customer data platform developer boosted its overall funding to more than $268m in a round led by private equity firm Permira.

US-based customer data software developer mParticle, which counts internet and technology conglomerate Alphabet as a backer, secured $150m in series E funding yesterday.

The round was led by private equity firm Permira’s growth fund and filled out by private investors including Mark Garrett and Jake Bailey.

Founded in 2013, mParticle provides software that uses customer data to personalise advertising campaigns while still adhering to privacy rules, balancing an ever-increasing influx of data with governance standards while maximising quality.

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Fernando Moncada Rivera

Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.
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