The digital marketing measurement firm has raised $20m in its series B round, gaining financing from investors including media communication company WPP.

China-based digital marketing analysis company Moment Systems closed its series B funding round on Sunday, having raised $20m from investors including WPP Digital, the private equity division of UK-based communications services company WPP.

WPP Digital was joined in the round by venture capital firms China Broadband Capital (CBC), Kleiner, Perkins Caufield & Byers and Redpoint Ventures. WPP and Redpoint previously backed Moment Systems’s series A round in July 2010.

Founded in 2006, Moment Systems was reportedly the first company in…