The marketing and game publishing company, which counts NetEase, Shanghai Media and Golden Eagle Broadcasting among its backers, has gone public in its home country of China.
Mobvista, a China-based mobile marketing platform backed by several corporates, floated on China’s National Equities Exchange and Quotations (NEEQ) market yesterday, raising an undisclosed sum.
Founded in 2013, Mobvista operates a mobile digital marketing platform that spans 240 countries, as well as an international mobile game publishing platform and a user database covering more than two billion devices.
Internet company NetEase and investment firm Midas Capital invested $12m in MobVista in November 2014, before media firms Shanghai Media Group and…
