The Alphabet and Campbell's Soup-backed high-grade juicing company has taken its overall funding to $100m and is reportedly set to close its next round this month.
Juicero, a US-based organic juice company backed by food producer Campbell’s Soup Company and internet conglomerate Alphabet, has raised $70m in its series B round.
The news was disclosed yesterday in a blog post by Mike Harden, senior partner of venture capital firm Artis Ventures, which led the round, investing $25m according to Reuters.
Juicero has created a ‘farm-to-glass’ cold juicing system that incorporates a $699 wifi-enabled juicing press, sealed packs of raw organic fruit or vegetable produce that cost…
