The airline company's newly launched JetBlue Technology Ventures subsidiary will invest in startups in the technology, travel and hospitality sectors.

US-based airline operator JetBlue launched a corporate venturing subsidiary yesterday that will incubate, partner and invest in early-stage companies developing technology products for the travel and hospitality sectors.

JetBlue Technology Ventures will be located at the GSVlabs incubator in Silicon Valley, and  will seek out partnerships with incubators, VC firms, academic institutions and other organisations both inside and outside of Silicon Valley.

The unit will particularly concentrate on startups that are creating products to improve customer and crew member experiences,…