Salesforce-backed marketing technology developer Janrain raised $27m in funding in a round that will support the strengthening of its data analytics technology.
Janrain, the US-based marketing platform provider backed by customer relationship management service Salesforce.com, has raised $27m in a series D round led by investment firm HighBar Partners.
Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier also took part in the round.
Janrain has developed technology that powers the login process of other platforms. The service also collects and manages customer data, enabling businesses to create personalised marketing campaigns.
The cash will go…
