SoftBank’s Latin America Fund has thrown its weight behind CRM&Bonus as the customer loyalty platform accelerates its international expansion.

Brazil-based giftback platform operator CRM&Bonus secured more than R$280m ($50m) in a funding round co-led by telecoms group SoftBank’s Latin America Fund.

Riverwood Capital, Igah Ventures and Volpe Capital co-led the round, which pushed CRM&Bonus to a $190m valuation – or unicorn status in terms of Brazilian real.

Founded in 2018, CRM&Bonus runs a customer reward and loyalty platform for e-commerce and bricks and mortar stores. It promises clients to increase their sales and profit from 5% to 20% and…

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Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
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