SoftBank’s Latin America Fund has thrown its weight behind CRM&Bonus as the customer loyalty platform accelerates its international expansion.
Brazil-based giftback platform operator CRM&Bonus secured more than R$280m ($50m) in a funding round co-led by telecoms group SoftBank’s Latin America Fund.
Riverwood Capital, Igah Ventures and Volpe Capital co-led the round, which pushed CRM&Bonus to a $190m valuation – or unicorn status in terms of Brazilian real.
Founded in 2018, CRM&Bonus runs a customer reward and loyalty platform for e-commerce and bricks and mortar stores. It promises clients to increase their sales and profit from 5% to 20% and…
