US-based web analytics company Chartbeat secured $1m in debt funding on Friday, following on from a $2.9m seed round raised in September 2010.  Investors in the latest round were undisclosed but the seed round was backed by O’Reilly Alphatech Ventures, the corporate venturing unit operated by media corporation O’Reilly Media, as well as venture capital (VC) firms Index Ventures, SV Angel, VC funds Lerer Ventures and Founder Collective, and private equity firm Lowercase Capital. Chartbeat provides real-time analytics for websites, enabling them to track not only the details of user traffic on the site but where it is originating and where it goes afterwards. Chartbeat also provides customisable alerts available for mobile devices or email, allowing fast reaction to spikes in traffic. Tony Haile, chief executive officer of Chartbeat, was quoted in technology blog Betabeat as saying: "It’s go big or go home time. We didn’t want to slow down, but we also didn’t want to take money from the wrong people. So we got an inside note to keep things pumping while we go out and find backers for a much bigger round later this year."

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