US-based website data management company Krux Digital raised an $11m round of financing on Wednesday from investors including IDG Ventures, the network of corporate venturing funds representing IT media company the International Data Group. Venture capital firm Accel Partners co-led the round with IDG, with participation from unnamed existing investors. Alex Rosen, managing director at IDG Ventures, and Arthur Patterson, founding partner at Accel, will join Krux’s board of directors in conjunction with the funding. Rosen said: "The digital media industry has been crying out for the technology and expertise to effectively compete in the data game, and Krux has responded to this call. Given our own media heritage, the IDG Ventures team is incredibly excited to be working with (chief executive officer of Krux) Tom Chavez and his team at Krux as they serve up the infrastructure and insight that media principals rely on to catalyze new revenue from advertising, content, and commerce." Launched in 2010, Krux Digital’s platform allows web publishers to manage consumer data for security and analytical purposes. Krux plans to invest the capital in increasing its market-facing and engineering staff and expanding its presence into Europe.  

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