GCV Powerlist member Natalie Hwang has departed from Simon Property Group where she oversaw its investment arm for nearly five years, and set up a growth equity firm.

Natalie Hwang, formerly head of Simon Ventures, US-based Simon Property Group’s corporate venturing unit, has launched Apeira Capital Advisors, a growth equity and tactical opportunities fund focused on disruptive distribution technology.

Newswire Bloomberg said it was targeting $200m and, having seen the company’s documents, said it would use “hedge fund principles and practices” to achieve returns from high-growth companies whose valuations have soared too high.

Prior to Apeira Capital and Simon Ventures, Hwang worked at alternative asset manager Blackstone Group…

James Mawson

James Mawson is founder and chief executive of Global Venturing.