The rural-focused e-commerce logistics company has followed a series A round reportedly backed by Xiaomi with $77m of cash from investors including Huaxia Life Insurance.

Huitongda, a China-based e-commerce logistics company focused on rural communities, has received RMB500m ($77m) in series A+ funding from insurer Huaxia Life Insurance and Jiangsu Coastal Capital, China Money Network reported yesterday.

Founded in 2011, Huitongda supplies home appliances to China’s rural population, aggregating product information from a network of rural retail stores that can deliver their products through the company.

Huitongda closed a series A round in June this year also sized at RMB500m that reportedly included smartphone manufacturer…