The on-demand apparel printing wholesaler received backing from Joyy to expand into the US market.

US-based on-demand printed apparel provider HugePod secured $40m on Wednesday in a series B round led by video-based social media platform Joyy as the medium becomes a viable target for startup cash.

The round was filled out by Engage Capital, Source Code Capital and ZhenFund. The company had raised undisclosed amounts from Source Code Capital and ZhenFund in a 2019 pre-series A round and in an Engage Capital-led series A later that year.

Founded in Hong Kong, HugePod provides a wholesale customisable printing service that lets customers personalise clothes using a 3D mock-up, and then delivers the tailored product to them. It will use proceeds from the round to expand its business in the US market.

Demand is being driven in part by creator-focused platforms like Shopify or Patreon, which host a growing number of micro-brands, content creators, designers and other entrepreneurs who can set up an online shop to…

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Fernando Moncada Rivera

Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.