Advertising data technology developer Eyeota took its funding to $10m altogether with a $7m series A led by Global Brain.

Eyeota, a Singapore-based provider of advertising data management technology, has raised $7m in a series A round led by venture capital firm Global Brain.

Global Brain provided $3m for the round, which also included Infinity e.Ventures and Project A Ventures. Its represents the first investment that Japan-based Global Brain, which also manages funds on behalf of corporates including telecoms firm KDDI, has led outside its home country.

Founded in 2010, Eyeota works with publishers and advertisers to help them target…