Usamp, a US-based online market research company, has closed a series D round of financing for $15m from venture capital firm OpenView Venture Partners and investment manager DuPont Capital Management, which invests on behalf of US-based chemical company DuPont’s pension fund.

Usamp has now raised a total of $29.5m, including a series C round of $10.3m in which OpenView Venture Partners participated, a series B round of $3m in 2009, and a series A round of $1.29m in 2008.

Alan Gould, Usamp’s chief executive officer, said: “This financing will be used to accelerate the development of our Instant.ly platform, a powerful new way for marketers to access and evaluate data.”

Adam Marcus, managing director of OpenView Venture Partners, said: “The company’s vision of enabling any marketer to get real-time insights redefines traditional market research. We believe uSamp will lead this evolution.”

Usamp was founded in 2008.

Subscribe to go deeper

GCV subscribers get access to all our proprietary data and deep-dive articles, as well as the global directory of CVC investors.



Not sure if you have a subscription?