The location analytics company took its overall funding to $44m in a Cox Enterprises-led round that also featured Groupe Arnault.

Media group Cox Enterprises has led a $20m series C round for US-based location analytics technology provider Euclid Analytics that included luxury product holding company Groupe Arnault.

Gold Sky Capital, Benchmark Capital, New Enterprise Associates (NEA) and Harrison Metal also took part in the round, which increased Euclid’s funding to $44m since its formation in 2010.

Euclid provides a location analytics system that helps retail businesses, shopping centres and airports better understand customer behaviour and plan accordingly.

The series C…