The sports-focused venture fund has $35m in capital from limited partners including WPP, and will invest in sports and media technology developers.
Courtside Ventures, a US-based, sports-focused venture capital fund, launched on Monday with $35m of capital supplied by limited partners including marketing firm WPP.
The fund will target startups developing sports and media technology that could potentially be used across a range of other markets. It will invest at seed and series A stage, both in the US and internationally.
Courtside will also seek to leverage WPP’s global network of partners, which includes the IOC, FIFA, UEFA, the Premier League, La…
