Perspectives on sustainability and wellbeing are changing in response to health and environmental challenges, offering an opportunity to university-linked businesses.
A barrier to achieving sustainability in food production is that the term means different things to different people. Whereas sustainability is often thought of in purely environmental terms, for farmers an agricultural process cannot ultimately be sustainable unless it protects their livelihood. As a society, we demand transparency about the origins of our food and, as a result, should expect extra costs as standards are tightened. Customers nonetheless continue intuitively to source the cheapest produce.
Economic orthodoxy in agriculture is not…
