Context Relevant, a US-based provider of predictive analytics applications, has closed a $7m series A funding round from Bloomberg Beta, the early-stage venture capital fund recently launched by US-based media group Bloomberg, venture capital firm Madrona Venture Group, private equity investor Vulcan Capital, angel investor Geoff Entress and other private investors.

The investment will be used to accelerate hiring as the company targets sales to the finance, web personalization and online travel sectors.

Previously, Context Relevant raised $1.5m in autumn 2012.

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