It is hardly a sign of dynamism for a company to take more than five years from identifying a problem to doing more about it by setting up a corporate venturing fund.

That France-based advertising agency Publicis Groupe has this week committed to co-invest with local phone operator France Telecom-Orange up to €150m ($200m) in digital economy companies is nontheless to be welcomed.

France Telecom already invests in minority third-party equity through its Innovacom and Orange corporate venturing funds but…

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