YouTube has bought BandPage, an IDG-backed company that helps musicians sell tickets, merchandise and other products, for approximately $8m.
YouTube, the video streaming platform owned by conglomerate Alphabet, acquired US-based musician marketing service BandPage on Friday, providing an exit to media company International Data Group (IDG).
The deal is worth approximately $8m according to TechCrunch, which also reported that only preferred stock will be converted into cash while common stock will be cancelled.
Founded in 2009, BandPage originally launched as RootMusic and enabled musicians to offer a special tab on their Facebook fan pages where they could sell concert…
