Plex-VR Digital Technology, which is applying light field and AI technology to virtual and augmented reality, has secured $15.4m.

E-commerce firm Alibaba has led a RMB100m ($15.4m) pre-series A round for China-based virtual and augmented reality technology developer Plex-VR Digital Technology, Yicai Global has reported.

Venture capital firm GSR Ventures and private equity firm SAIF Partners also participated in the round.

Plex-VR is looking to develop virtual and augmented reality equipment that makes use of artificial intelligence and light field technology, which seeks to reproduce how the human eye sees visual images.

The company’s technology will eventually be…