New media companies Chernin Group and Macro Ventures have invested in the fledgling Alliance of American Football, which has raised a sub-$10m sum.

US-based American football promoter Alliance of American Football (AAF) has emerged with an amount of funding reported by Axios as less than $10m, from investors including media companies Chernin Group and Macro Ventures.

Venture capital firms Founders Fund and Slow Ventures also contributed capital, as did entrepreneur Keith Rabois and former professional player Jared Allen.

AAF will operate an eight-team league that will play when the National Football League is on its off season. Fans will be able to stream…