The e-commerce company, backed by BCC, Alibaba, Intel and eBay, has raised $21m from Clouse as it gears up for an advertising blitz, adding to $200m secured in Feburary.

Snapdeal, an India-headquartered e-commerce company that counts e-commerce group Alibaba as a backer, has raised $21m from Luxembourg-based entity Clouse as part of an ongoing funding drive, LiveMint reported yesterday.

Founded in 2010, Snapdeal operates an e-commerce marketplace that lists some 50 million products across more than 1,000 categories. It was the third largest e-commerce platform in India by gross sales as of July 2016, behind Amazon.com and Flipkart.

The Clouse investment was part of a round initiated when investors…