Bennett Coleman & Co, the media conglomerate also known as Times Group, has taken part in round that valued e-commerce platform Snapdeal at up to $7bn.

India-based, corporate-backed e-commerce company Snapdeal has raised $200m in a round featuring media group Bennett Coleman & Co (BCC, also known as Times Group), the Economic Times reported today.

The round, initially reported on by LiveMint, was led by the Canada-based Ontario Teachers’ Pension Plan and included venture capital fund Iron Pillar and Singapore-based investment vehicle Brother Fortune Apparel.

Brother Fortune provided approximately $49m of the funding and BCC $3.5m, according to regulatory documents.

The round valued Snapdeal at between…