SAP.io returned to help marketing analytics software developer Adverity boost its total funding to $50m, with the latest cash to go to recruitment and R&D.
Austria-based marketing intelligence software provider Adverity secured $30m on Tuesday in a series C round featuring enterprise software producer SAP’s corporate venture capital subsidiary, SAP.io.
The round was led by Sapphire Ventures, the VC firm spun off by SAP in 2011, and included Mangrove Capital Partners, Felix Capital and AWS Gründerfonds. It increased Adverity’s overall funding to $50m since it was founded in 2014.
Adverity has built a software platform that helps marketers convert siloed data into usable information. It…
