The funding, provided by a consortium including mapping specialist Here, adds to a $6.4m series A round secured in 2015 and a $1.3m seed round a year earlier.
Mapping technology provider Here has invested in Germany-based advertising analysis technology developer Zeotap as part of a €12m ($12.8m) series B round.
The round also featured Iris Capital, the venture capital firm backed by telecommunications firm Orange and advertising agency Publicis, as well as New Science Ventures, Capnamic Ventures and assorted angel investors.
Incorporated in 2014, Zeotap is working on technology that allows telecom companies to aggregate and analyse anonymised customer data such as user location, socio-demographic status, interests and mobile…
