Yub, a US-based marketing technology company which enables rewards identified online to be earned by shoppers when making card-based purchases at bricks and mortar retailers and restaurants, has been launched with $12m funding from credit card company Visa Inc and venture capital firms Atomico, Battery Ventures, DAG Ventures, DFJ Growth, Greylock Partners, Index Ventures, T. Rowe Price, and QuestMark Partners.
Yub has been spun out of marketing technology company TrialPay, a marketing technology and payment platform company founded in 2006,…
