KBS-backed advertising analytics platform developer Yieldbot has raised more than $63m altogether, and will now consider strategic acquisitions.
Yieldbot, a US-based advertising analytics software provider backed by ad agency KBS, raised $35m yesterday in a series C round led by investment firm Staley Capital.
The round also featured all the company’s existing investors, including RRE Ventures, New Atlantic Ventures, SJF Ventures, City National Bank and Converge Venture Partners.
Yieldbot’s platform uses machine learning to assess and score the active motivation of consumers so brands can target them with relevant ads. It will use the funding to increase its…
