Chord has paid an undisclosed amount to purchase the customer data sofware provider, which had raised $7.2m from investors including Gradient Ventures last year.
Gradient Ventures, the artificial intelligence fund run by internet technology provider Google, exited US-based customer data software producer Yaguara yesterday in an acquisition of undisclosed size by commerce technology provider Chord.
Founded in 2016, Yaguara has developed a software platform that helped businesses utilise data to better understand and serve their customers.
The company announced in March 2020 it had raised $7.2m in a round led by Foundation Capital and backed by Gradient Ventures, Rainfall Ventures, Zelkova Ventures and…
