Willow, which markets discreet breastfeeding pump technology, reportedly counts Johnson & Johnson Innovation – JJDC as an investor.
Willow, a US-based breastfeeding pump supplier backed by healthcare products group Johnson & Johnson, has attracted $55m from investors co-led by venture capital firms New Enterprise Associates (NEA) and Meritech Capital Partners, TechCrunch reported on Tuesday.
The deal was rounded off by VC firm Lightstone Ventures and hedge fund manager Perceptive Advisors.
Founded in 2014, Willow has created a battery-powered pump that slots into a mother’s bra so that she can extract breast milk quickly and discreetly.
Consumers can also purchase…
