The social media marketing platform is backed by HNA, Jinzi Ham and Tencent, and has reportedly raised almost $210m.

Weimob, the China-based commerce and marketing services provider backed by aviation group HNA and packaged food producer Jinzi Ham, has filed for an initial public offering of undisclosed size in Hong Kong.

Founded in 2013, Weimob has created a customer relationship management platform that allows businesses to communicate with and market to their customers through social media channels such as messaging apps WeChat and QQ.

The company near tripled its revenue to RMB534m ($77.6m at current exchange rates) in…