Xeros, a spin-out from Leeds University, is switching its target market to regular consumers after strong uptake for its environmentally-friendly washing machines in the US.
The machines cut down the amount of water used in cleaning clothes by up to 75%, with a subsequent reduction in energy used to heat water, by cleaning clothes with polymer beads. The beads attract dirt and other stains to them, reducing the need for water.
Currently, the company is providing its commercially-focused machines to large scale laundry users such as hotels. However, the company has now developed its first prototype aimed at the consumer market, and hopes to be able to provide more washing machines to regular homes within the next two years.


