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Gregg Bayes-Brown is the editor of Global University Venturing, he’s 6ft 6” tall and we’ve been arguing. He wants his brilliant journalism to be read by as many people as possible, preferably free, and thinks his salary is paid by leprechauns or something. I’m the commercial guy and I don’t want to under-price our products, because Gregg and his colleagues are top-notch – they’re writing really great articles (don’t tell him I said this, it might go to his head) that you won’t find anywhere else. Good journalists don’t come cheap. Since we introduced the subscription model to Global University Venturing a few weeks ago, Gregg has been talking to a lot of you. And he has come back to tell me that universities love his work but don’t have much money and even if they can stretch to a subscription for one person, they want loads of people at the university to read it – technology transfer units, academics, students, libraries, fund managers, related incubators and accelerators, university leadership. The Dean’s dog, probably. I’m 5ft 8” tall and, as I’ve mentioned, Gregg is huge and now he’s standing next to me. Which has nothing to do with why we’re going to try his idea for the next couple of weeks. We’re going to offer Global University Venturing to universities for less than half the price paid by corporations AND, for the price of just one user, make it available to the ENTIRE university. I’m crying as I write this. Meanwhile you’re going to be a hero at the university, the sort of person that probably would stand up to someone who creates an eclipse when they loiter next to you. So for a license costing just £400/€500/$600, everyone at the university that would like to register as part of the subscription will be able to access our content for an entire year. Each user will get: • Unlimited access to the website • The monthly magazine (pdf) • Emails with a summary of the week’s big stories • Special reports (like the soon-to-be published GUV VIP List – the 100 most-influential people) • Invitations and discounts to events. Subscribers save up to 35% on tickets to the Global University Venturing Summit in October. ” I enjoyed the event and the chance to share ideas with a great group of people. I look forward to other opportunities to get together .” David White, senior adviser to Schlumberger There’s more information about subscriptions here:
Just email Sioni Davies at sdavies@mawsonia.com if you would like to take up this offer (only available until May 14th which is when I go and hide from Gregg) and she can set it up for you in a jiffy. |
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What happened when a 6ft 6″ editor and I argued
May 6, 2014 •
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