ViSenze, a spin-out of National University of Singapore, has partnered India’s largest online fashion retailer Flipkart to integrate its fashion image searching technology with the online clothing portal.
Users of Flipkart will be able to upload pictures of clothing to search the retailer’s back catalogue with. Currently in beta, the feature will be rolled out to Flipkart’s 45 million users in the coming days, allowing them to search for either the same or visually similar clothes from the company’s 30 million items.
ViSenze already has a similar agreement with Japan-based fashion retailer Rakuten, which led a £3.5m series A round for ViSenze last year. The technology is also used by a number of other fashion retailers.
Oliver Tan, CEO of ViSenze, said: “The partnership with Flipkart not only attests to the strength of our products, but also reinforces our mission to enable retailers to capitalize on smart innovations in visual technology to uplift conversions, while empowering shoppers with real-time ability to search without the hassle of keyword guessing. And we will continue to innovate in this area.”
