Academic research into behavioual science informs new wave of service entrepreneurs.
It is a first for this analysis column to look at a deal yet to be consumated but since it was reported as nearly-done by the ever-excellent All Things D website owned by news provider Dow Jones then it is likely to happen, and even if it doesn’t it is a great tale of the new world order.
Salesforce, a New York-listed software provider, is reportedly about to buy advertising agency WPP-backed Buddy Media, a US-based social enterprise software, according to…
