Soci, which counts Stanford's Daper Fund as an investor, has raised series C capital to build headcount and upgrade the AI underpinnings of its retail social media page management platform.

Soci, a US-based retail brand reputation management software publisher backed by Stanford University’s Daper Fund, has obtained $12m in a series C round led by venture capital firm Vertical Venture Partners, TechCrunch reported on Tuesday.
The deal was rounded off by growth equity firm Ankona Capital and VC firm Grayhawk Capital.
Founded in 2012, Soci runs an artificial intelligence (AI)-equipped software platform that lets retail chains oversee the online presence of multiple store branches across social media networks…