Smart Sparrow, an Australia-based education technology startup which provides an’ e-learning platform developed at the University of New South Wales in Sydney, has raised $10m series B funding led by UK-based Yellow Brick Capital, an asset manager for ultra-high net worth families, joining existing investors OneVentures and Uniseed.

The funds will be used to support expansion in the US.

Smart Sparrow provides an elearning platform, developed within a research group for intelligent tutoring systems and educational data mining at the University of New South Wales. The platform incorporates an authoring tool that “allows professors to create adaptive learning experiences and easily deploy them to students.”

“If creating such adaptive learning experiences is expensive, the market is going to be limited. Smart Sparrow’s platform simplifies and streamlines the development process,” said Johnathan KolBar of Yellow Brick Capital. “This is a classic disruptive innovation that opens up an untapped market by taking a solution directly to professors, themselves. The company is showing fantastic traction and the growth potential in the US is very exciting.”